Mikaela Smith

Tyrant e-Liquid Package Design

Role: Designer

The Chubby Baker, a local e-liquid wholesaler, were looking to expand the branding of their second product line, Tyrant. The aim was to create a visual branding and concept system: a single generic label, with clear Tyrant branding, that could be used for each different label in the planned range of five flavors. The major challenge of this project was the need to design the boxes around the clients already existing e-liquid bottle labels.

Visit https://chubbybakerjuice.com/ or instagram @tyrantpremiumjuice to see more.

"Create bold, recognizable flavors."

Brand needed a way to differentiate the flavors of their line in a clear and easy to recognize way. Coloring the frill of the logo created bold, recognizable flavors.